Exotic Destinations Within Easy Reach From Birmingham Airport
Airbus A380 Emirates Landing at Birmingham Airport
A fantastic new campaign aims to raise consumer awareness of the Emirates airlines twice daily service from Birmingham international airport, in the UK, to various exotic destinations has been widely praised by airport users.
Emirates airlines offer twice daily services from Birmingham airport to destinations in Africa, Australia, China, the Far East and Dubai. The aim of the campaign is to make people aware of these services in an eye-catching and appealing way. Chemistry Communications have created an eye catching multi-format campaign that will ensure airport users are aware of whats available.
They have introduced a network of 18 backlit units located along the entire exterior of both airport terminals. The most striking element in the campaign is the re-decoration of the two Birmingham AirRail link trains with designs related to each key destinationi.
For the first six months of the campaign one of the passenger monorail trains will have a fantastic Chinese ceremonial dragon onboard. The other train will have a range of animals that might be seen on an African safari including lions, Zebra, Giraffes and other exotic creatures. After six months these designs will change to imagery that will promote Australia and the Far East.
Chemistry Communications have a fantastic track record in creating imaginative campaigns that introduce something that’s a bit special. They use visually striking and engaging forms of communication that encourage people to sit up and take notice.
This latest campaign at Birmingham international airport is set to run for a year. A key success metric will be increased sales of tickets to the exotic destinations that are being promoted. But another success factor, that isn’t easy to measure, will be the increased consumer awareness of the twice daily service provided by Emirates airlines to far away, exotic destinations.
Initial feedback from airport users has been encouraging with many reporting that they didn’t know that these services were available from Birmingham. There has also been a lot of praise for the high quality graphics produced by Chemistry Communications.
For a great price on Birmingham airport parking always book in advance. And why not relax in a Birmingham airport hotel before or after your flight and be certain that you have adequate and appropriate travel insurance before leaving the country.